Football and Futari United
The magazines Football and Futari were united and formed a single specialist magazine for all football enthusiasts, Maali!
Football and Futari were united and formed Finland’s biggest football magazine called Maali!
Along with the fusion, we modernised the appearance of the magazine to better express Finnish football.
The modernised publication of the Football Association of Finland is targeted to game pass holders of all ages. A competition was held on the name of the magazine in its first issue.
Customer’s comment
“Our customer magazines are not only a good way to reach our members, but also to tell our important people about the challenges and opportunities of Finnish football.”
Sami Terävä
Information Officer, the Football Association of Finland
Producer’s comment
“It’s a pleasure to work with the game you love.”
Mikko Hirvonen
Art Director, Dialogi