Pirkka – a record-breaking magazine
2,795,000 pairs of eyes and 49 minutes
How do you take into account in a balanced way all the business sectors of a large company? How do you take care of contacts and produce such a strong magazine, that people value it and read it thoroughly? Through an uncompromising concept, we got hundreds of different players that influence magazine production to pull together.
We invited the top experts in their fields to take part in making the Pirkka magazine. The readership grew by 110,000 and is now almost 2.8 million.* The latest research indicates that people spend up to 49 minutes reading a single issue!**
* Kansallinen Mediatutkimus KMT® Reader autumn 2008/spring 2009
** Taloustutkimus: Readership and media reach survey 4/2009
Visit Pirkka on the web: Pirkka.fi
Customer’s comment
”The content of Pirkka magazine focuses particularly on the different needs of customers and on the extensive product range of the K-Group. Thanks to Dialogi, the magazine has become a tool for chain sales.”
Niina Ryynänen
Managing Director, K-Plus Oy
Producer’s comment
“Pirkka magazine is supported by the pirkka.fi website, which receives 50,000 – 70,000 hits per week.”
Kirsi Maijala
Producer, Dialogi