Schneider Electric goes electronic
Schneider Electric invested in the development of the Strömfors brand for consumers.
Supplier of home automation and electric distribution, Schneider Electric, wanted to head more strongly in the direction of the consumer market and to modernise the image of its Strömfors brand.
We brightened up the identity of the Strömfors brand. The new identity now speaks to the target group in a more approachable, stylish and lighter way. It makes domestic appliances part of the home decoration.
We reinforced Strömfors’ new identity in different marketing and communications materials. We created a new www.stromfors.com website for the brand, where you can, among other things, match switches to suit the look of the walls in your home, and plan all the appliances that are required to electrify your home. We also carried out all marketing steps, from TV advertising to press releases and direct mailing campaigns.
Visit Strömfors.com
Customer’s comment
“Dialogi helped to clarify our brand identity, and brought fresh perspectives to our consumer marketing.”
Yki Kaisalo
Marketing Manager, Schneider Electric Finland Oy
Producer’s comment
“The comprehensive communications concept enabled the display of our expertise in many different forms of media. This engineering-based supplier of domestic energy appliances became an interior decorator of Finnish homes!”
Joel Laine
AD assistant, Dialogi