At Voimatori – 10 stories, 1 common theme
The challenge of the Voimatori energy companies was to make 10 local magazines, so that the quality was right and the moving parts reasonable.
15 Finnish, independent, local energy companies belonging to the Voimatori chain wanted to refresh their shared customer magazine. The magazine had to convey the companies’ values: localness – being near to the customer, Finnishness, independence, reliability and partnership. The magazine concept could be summarised in two words: Better everyday life.
From those two words, a family of 10 magazines was born, with clearly defined company specific pages and a common periodical section. This tight concept enables a common high-quality look and feel for every magazine and a fluent working process.
Readers’ comments
“Wow! The magazine looks like candy, enticing. The content is diverse, fun and useful.”
“The magazine was a positive surprise, with lots of information and tips. The fact that it’s local makes it more interesting. The tests of domestic appliances are good.”
“Topical, local, factual.”
“Congratulations to the Editor-in Chief! You did it. Beautiful, enticing, lovely pictures and full of stuff. The joy of life. Thank you.”
“Thank you! A small magazine, but loads of information to read about. I’ll keep it even after I’ve read it.”
“Magazines don’t get any better than this. Good when I have time to read it in my coffee break.”